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The 7 Lessons eBook


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Learn the 7 Secrets to Running a Successful Business!

There seems to be almost as many management techniques as there are managers, and what works for one company may not work for another. To make matters more difficult, many books on improving management are written like sleeping pills on a page.

With this engaging and inspiring book, Craig Cochran rewrites the entire management improvement genre. The 7 Lessons reads like a novel, but its advice, observations, and analysis are built on a rock-solid foundation that will help any manager to improve.

The 7 Lessons tells the story of a fictitious Georgia manufacturer facing bankruptcy, and its demoralized and frustrated owner J.T. Ryan. As a last attempt at breathing life back into his company, Ryan begrudgingly hires an unorthodox consultant with some very big ideas about how to fix things. He explains his method through the eyes of the company’s folksy managers and employees, and the results are both funny and inspiring.

Cochran shows you how the company learned the 7 lessons through interviews with managers, employees, and customers. You’re guaranteed to see some examples that hit close to home!

Chapters Include:

  • Neglecting strategy
  • Ignoring your true costs
  • Managing in silos
  • Treating customer complaints as insignificant
  • Ineffective problem solving
  • Hiring the wrong people
  • Not thanking your employees

Part novel, part textbook, part humor column, The 7 Lessons has something for everyone—and your business will improve too!

About the Author

Craig Cochran is the North Metro Regional Manager with Georgia Tech's Economic Development Institute. He has an MBA from the University of Tennessee and a bachelor's degree in industrial management from the Georgia Institute of Technology. Cochran is a Certified Quality Manager, Certified Quality Engineer, and Certified Quality Auditor through the American Society for Quality. He is certified as a QMS Lead Auditor through RABQSA.



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