The Business Innovation in the 21st Century book has been written based on innovation processes of great innovators such as Einstein and Edison. This book provides a unique framework for innovation, called Brinnovation (breakthrough innovation) that can be learned by most for accelerating innovation to produce solutions when needed. With Brinnovation one can develop innovative solutions on demand to fundamental research in much shorter time. Businesses can achieve sustained profitable growth using the Brinnovation methodology.

Business Innovation in the 21st Century has been written for anyone who is interested in mastering the innovation process, and create value through commercialization. A reading roadmap guides business and technical readers for efficient grasp of business innovation methods.

Unique features of the book
Business Innovation in the 21st Century expounds the following:

• Most comprehensive coverage of innovation related topics
• Easy to learn powerful new framework for innovation
• Relationship between the innovation process and brain functions
• Four types of innovation: Fundament, Platform, Derivative, and Variation
• Powerful method to generate ideas for breakthrough innovation
• Practical measures of innovation
• Standardized process of innovation
• Strategic management of Innovation
• Innovation map

About the author and contributors
Business Innovation in the 21st Century has been authored by Praveen Gupta, a prolific author on business management, and creator of Brinnovation™, and a team of contributors with extensive experience in business, innovation, legal, social, academic, technical, service, and leadership. Book includes a chapter authored by Robert W. Galvin, former Chairman, and CEO of Motorola, who shares his personal experience in promoting innovation at all levels.

Inside the Book
Business Innovation in the 21st Century is organized in three parts namely: Evolving Innovation, Understanding Innovation, and Institutionalizing Innovation. Each chapter contains an introductory summary, and takeaways.

Contents
Reading Roadmap
Chapter 1. History of Innovation
Chapter 2. Creativity and Innovation
Chapter 3. The Conventional Tools of Creativity
Chapter 4. Innovation in the Information Age
Chapter 5. Need for Innovation on Demand
Chapter 6. Brain Hardware and Innovation Processes
Chapter 7. Framework for Innovation
Chapter 8. Room for Innovation
Chapter 9. Innovation Deployment
Chapter 10. Measures of Innovation
Chapter 11. Innovation in Service
Chapter 12. Protecting the Innovation
Chapter 13. Commercializing the Innovation
Chapter 14. Managing Innovation
Final Thoughts: Wisdom of Innovation