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Becoming a Customer-Focused Organization

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Product Description

“The customer is the sole reason organizations exist,” Craig Cochran points out throughout this concise and practical book, which outlines the fundamentals of building process controls around internal and external customers’ true needs. Cochran walks readers through a self-assessing customer focus inventory and from there explains how an organization can shape its processes to meet its customers’ demands. Learn how to develop customer surveys that produce useful data for refining production and administrative processes. Understand the importance of customer-satisfaction training. Motivate top management to instill a customer-focused orientation throughout the organization.


  • The customer focus inventory
  • Leadership drives customer focus
  • The process matrix
  • Lean processes and customer focus
  • Fundamentals of effective customer feedback
  • Developing a customer survey
  • The truth about customer complaints
  • Training to drive customer focus
  • Getting to know your customers
  • Innovation management

About the Author
Craig Cochran is the North Metro Regional Manager with Georgia Tech's Economic Development Institute. He has an MBA from the University of Tennessee and a bachelor's degree in industrial management from the Georgia Institute of Technology. Cochran is a Certified Quality Manager, Certified Quality Engineer, and Certified Quality Auditor through the American Society for Quality. He is certified as a QMS Lead Auditor through RABQSA.


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